Making a distinction between the image and the real is a key aspect of Iris Murdoch’s 20th century philosophy. Against the
backdrop of Web 2.0, where the depiction (and definition) of happiness and reality is ambiguous in ways more than metaphysical,
the philosophically loaded language of Murdoch's fictional women takes on a curious contemporary resonance - despite its dislocation.
Instagram offers both an alternative context and a contingent form through which to view the connection between 20th Century
metaphysical thinking and contemporary social media profile construction.